Wednesday, October 21, 2009

The Gestalt Theory

The Gestalt theory is a great premise for interesting design. The Gestalt theory is that the human mind unifies and tries to organize compositions where there may not be any unity to begin with. This is how we’re able to make sense of images made of halftone dots; even when we zoom in the human mind can, up to a point, still see the image. The use of negative space also ties into the Gestalt theory; artists feel free to leave some places blank assured in the fact that their audience will be able to pull that negative space into the overall composition.

Though the Gestalt theory can be used in the most formal and intellectual of environments, I also appreciate more playful examples. One of the most well known is the old woman/young woman image. Depending on where you focus on the image, and how your mind makes sense of the lines; you can see either an old woman, young woman, or both if you look twice:

Another traditional image is the vase/faces image, where depending on how you look, you see either two faces pointed at each other or a vase in the center of the image. This is a take-off on that sort of image which I've never seen, but whick I really enjoy. These columns are wonderful works of architecture. I would want them in my house except for the fact that they'd startle me every time I walked by! One thing I love about these illusionary images though is that you don’t have to be educated to look at these pictures; it all depends on how your mind works, how it organizes what you see.

No comments:

Post a Comment